What Makes Collateral Advisor Different
Collateral Advisor is purpose-built for pharmaceutical marketing teams in India. Unlike generic AI tools, we understand your specific requirements.
What Doctors Actually Want from Collaterals
Research conducted with 188 doctors across 11 specialties in India reveals what makes promotional materials effective:
Clinical Updates Drive Brand Recall
51% of doctors say product literature with clinical updates helps them recall brand names — far more effective than generic brand reminders (5%). Collateral Advisor's Medical Reviewer ensures your clinical content is accurate and compelling.
Visual Effectiveness Matters
Doctors cite informative graphs, visual clarity, and ease of understanding as key factors in effective collaterals. Collateral Advisor's Visual Design Reviewer ensures your materials meet these expectations.
Clear USP Matters
Only 14% of doctors are “very satisfied” with understanding brand USPs. Collateral Advisor's Copywriting Reviewer helps ensure your key message is clear and memorable.
Source: Kumar & Alvi (2020), “Marketing/Promotional Initiatives by Pharmaceutical Companies — Doctor's Perspective,” Global Journal of Medical Research, Vol. 20, Issue 7.
General-Purpose AI vs Collateral Advisor
General-Purpose AI Tools
Limited- You must provide regulatory context, promotional material standards, and industry guidelines every time
- Single analysis perspective — you get one generic response
- Lists problems without explaining why they matter
- Generic advice not tailored to promotional material type
- No knowledge of Indian Pharma practises
- No validation against published research on doctor preferences
Collateral Advisor
Purpose-Built- In-built knowledge base: Indian pharma regulations, industry-standard promotional material frameworks, visual design principles, copywriting best practices, and content structure guidelines
- 5 specialized expert dimensions examine every page from medical, regulatory, visual, messaging, and structural angles
- Educational feedback: explains WHY an issue matters and HOW to address it
- Material-specific standards: visual aids, leave-behinds, patient materials, digital content, and more
- India-specific: UCPMP 2024, D&C Act 1940, DMRA 1954, ASCI Code, CCPA Guidelines
- Research validation: Built on what 188 doctors actually want from promotional materials
Our Knowledge Base
Collateral Advisor's built-in knowledge base covers five critical dimensions
Ready to Experience the Difference?
Start your pilot today and see how MarketingSense transforms your pre-MLR review process.