Frequently Asked Questions
Everything you need to know about Collateral Advisor.
Understanding the Service
MarketingSense Collateral Advisor is an AI-powered pre-MLR advisory tool that reviews your pharmaceutical promotional materials across five dimensions before MLR submission:
- Medical Accuracy — Verifies clinical claims against supporting evidence and generates PubMed search queries
- Regulatory Compliance — Pre-screens for adherence to UCPMP 2024, Drugs & Cosmetics Act 1940, DMRA 1954, ASCI Code, CCPA Guidelines, etc.
- Visual Design — Assesses layout, imagery relevance, cultural sensitivity for Indian market, and chart/graph accuracy
- Messaging Quality — Evaluates headlines, CTAs, message clarity, and brand consistency
- Best Practices — Optimizes content flow, information hierarchy, and structural integrity
Upload your promotional material, and receive a detailed assessment report highlighting potential issues and improvement opportunities.
No. MarketingSense Collateral Advisor is an advisory tool that helps you prepare better materials for MLR submission — it does not replace your Medical, Legal, and Regulatory teams.
How it works:
- MarketingSense Collateral Advisor flags potential issues and provides recommendations
- Your team reviews and improves the material based on the assessment
- Your MLR team reviews the improved material and makes the final approval decision
We believe AI should assist, not replace, human expertise. The human-in-the-loop approach ensures professional judgment remains central to your approval process.
| Aspect | Generic AI (ChatGPT) | MarketingSense Collateral Advisor |
|---|---|---|
| Specialized Knowledge | General internet knowledge; you must provide regulatory context every time | Built-in expertise covering Indian pharmaceutical regulations, collateral frameworks, visual design principles, copywriting best practices, and content structure guidelines |
| Output | General text suggestions | Structured assessment report with specific findings and actionable recommendations |
| Review Dimensions | Single perspective | 5 specialized AI reviewers working together — Medical, Compliance, Visual Design, Copywriting, and Best Practices |
| Collateral Types | Not specialized | Purpose-built for Visual Aids, Leave Behind Literature, Patient Brochures, Physician Sample Boxes, Print Ads, Conference Standees, Digital Content, and more |
| Context | Generic | Tailored for Indian pharmaceutical regulations, cultural sensitivities, and field realities |
The system's knowledge foundations draw from publicly available Indian pharmaceutical regulations and guidelines, combined with practical understanding of what works in real-world pharmaceutical marketing — the kind of perspective that comes from years of hands-on experience in the Indian pharma industry.
*EAU = Expert Assessment Unit — a comprehensive, multidimensional assessment of a single collateral page across 5 expert dimensions: Medical Accuracy, Regulatory Alignment, Visual Design, Messaging Quality, and Structural Integrity. All prices exclusive of GST.
Ready to Experience the Difference?
Start your pilot today and see how Collateral Advisor transforms your pre-MLR review process.